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The Feminist Designer Club

An online community for creatives wishing to incorporate feminist values and ideas into their personal or professional practices.

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The community provides a physical toolkit to help facilitate this, which includes a mini feminist design dictionary, thought prompt cards, a feminist design principles poster, a zine exploring the reasons to adopt a feminist practice, and a description card.

Project Date: September 2023 - January 2024

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MA Major Project for study at Sheffield Hallam University

An image showing the toolkit design and it's contents, which include the packaging, a zine, a mini-dictionary, a poster, a description card, and thought-prompt cards. The image also shows a social media account for The Feminist Designer Club.
An image showing example social media content for The Feminist Designer Club. Content includes a spotlight on notable figures, core themes and ideas, example projects, and a highlight on the toolkit design.
An example of a carousel Instagram post, which covers the toolkit design and its contents.
An image showing the social media content, alongside some Instagram story designs and profile-picture icons.
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A close up image of one of the pages from the toolkit zine. It reads 'Being a designer gives us the ability to envision and create change. as a result of this, we are put into a position of privilage and power. Feminist design practice is important because it gives us the tools to critically analyse, evaluate and redistribute this power, making the design process a more equal experience for all individuals involved.'
A close up image of the Feminist Principles poster with it's encolosing wrap. The wrap reads 'Hang this poster on yur wall around your office or work space to remind you of some of the most important principles of feminist design, and to guide your creative practice whilst you're working!'.
A photograph of the mini feminist designer dictionary, featuring hand-stitched exposed binding and a waterproof vinyl cover.

Catie Varley | Graphic Design & Illustration

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