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DataFace

A brand identity for an organisation which works to raise awareness of the dangers that can come from the use of facial recognition technology within public spaces.

This three-part project consisted of the Dataface brand identity, a handmade collage zine, and two Augmented Reality social media face filters designed to prevent facial recognition companies from using your selfies to train their databases.

Project Date: October 2021

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A zine spread in a publication that raises awareness of the dangerous consequences that using facial recognition technology in public spaces can have.
A zine spread in a publication that raises awareness of the dangerous consequences that using facial recognition technology in public spaces can have.

*Mockup Image by aleksandr_samochernyi on Freepik

One of ten collage pages from a zine that raises awareness of the use of facial recognition technology and the consequences it can have.
One of ten collage pages from a zine that raises awareness of the use of facial recognition technology and the consequences it can have.
One of ten collage pages from a zine that raises awareness of the use of facial recognition technology and the consequences it can have.
One of ten collage pages from a zine that raises awareness of the use of facial recognition technology and the consequences it can have.
One of ten collage pages from a zine that raises awareness of the use of facial recognition technology and the consequences it can have.
One of ten collage pages from a zine that raises awareness of the use of facial recognition technology and the consequences it can have.
One of ten collage pages from a zine that raises awareness of the use of facial recognition technology and the consequences it can have.
One of ten collage pages from a zine that raises awareness of the use of facial recognition technology and the consequences it can have.
One of ten collage pages from a zine that raises awareness of the use of facial recognition technology and the consequences it can have.
One of ten collage pages from a zine that raises awareness of the use of facial recognition technology and the consequences it can have.

Above: The 10 zine pages in page order.

A display image for the two DataFace AR social media filters.
The first DataFace social media filter in use.
The second DataFace social media filter in use.

Above: Dataface social media filters.

The DataFace brand identity applied to a business card design.

Click here to download a copy of the DataFace brand guidelines.

Mockup Image by Original Mockups.

Catie Varley | Graphic Design & Illustration

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